記者蒐集事實，編輯賦予意義；編輯藉由標題來賦予新聞意義。
標題是新聞的題目，是導言中的導言，是編輯對最有新聞價值內容的濃縮、概括、提煉和再創造。撰寫標題是為了擷取新聞要點、詮釋新聞意義、吸引讀者閱讀、落實編輯政策。
在今天繁忙的社會中，報紙讀者大多是標題瀏覽者。美國1990年的調查發現，五成六讀者讀過標題，只有二成五讀過內文。
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